Newsletter No. 04

Our recent career workshop with Chris Sotomayor offered valuable insights into personal branding and maintaining a strong 'opportunity flow' for career success. Key takeaways included enhancing visibility, building a strategic power base, optimizing LinkedIn profiles, and mastering interview techniques. Thank you to Chris and all participants for a fantastic session!

In mid-June, Professional MBA students and alumni came together for a lively golf tournament, where enthusiastic participants showcased their skills and sportsmanship. The event concluded with an awards ceremony, followed by a pleasant dinner, providing a great opportunity for networking and camaraderie. The event was a delightful blend of competition and community building.

On July 3rd, the Indiana Kelley-SKK GSB EMBA Networking Event gathered over 50 alumni, students, professors, and incoming Class of 2026 students. The evening celebrated strong community connections with delicious food and wine. Attendees expressed their commitment to organizing more events, sparking enthusiasm for future networking opportunities and professional connections.

SKK GSB PMBA program students gathered for the Professional MBA Midyear Milestone Gala to celebrate a significant moment. PMBA students honored the graduation of the 14th cohort and marked the successful completion of the first semester of the 2024 academic year. Congratulations to all the graduates and cheers to new beginnings!

On August 31, SKK GSB will hold its graduation ceremony, celebrating the achievements of our PMBA, BA MBA, and AI MBA students. We extend our heartfelt congratulations to all the graduates for their hard work and dedication. Here's to your future success and the exciting journeys that lie ahead!

Let's meet Jonathan Cho (EMBA 2014). Read the full article here.

Let's meet Deepak Sachan (FMBA 2009). Read the full article here.  

SKK GSB Emeritus Professor Pil Hwa Yoo and Hermann Simon co-authored an article in the July Dong-A Business Review. Titled "South Korea-Germany Service Exports," it highlights the need for South Korea to enhance service exports amid growing global demand. The article discusses the trend of servitization and urges Korean companies to develop and market high-value-added services internationally. Read the original article in Korean here.

Professor Serim Hwang appeared on KBS to shed light on influencer marketing. As an expert in the field, she discussed the differences between virtual and human influencers, insights also featured in her Harvard Business Review paper. Discover her key takeaways from the KBS program here.

Professor Jung-Hoon Han's paper in the Strategic Management Journal examines media and public interest in corporate misconduct. He distinguishes between high-reputation firms, admired for performance, and celebrity firms, noted for emotional resonance. Misconduct by high-reputation firms faces rational scrutiny, while celebrity firms often avoid scandal due to emotional processing. These insights are vital for crisis management.